Ноябрь 2014/November 2014
563. Спиридонов, Максим.
Рунетология: кто управляет русским Интернетом? – Москва: Манн, Иванов и Фербер, 2012.
Who made the most successful Internet sources in Russia? How did they find money and people for their start-ups? How did their products become popular? How did the designers see the possible development of the web projects? Maksim Spiridonov is a founder of electronic publishing house Roiber which made several successful Internet business and educational projects. This book is based on his radio show Runetologiia and his column in the Russian version of Forbes. The book is a collection of twenty interviews with leaders of the Russian part of Internet. Among them are the creators of ABBYY, Yandex, Odnoklassniki, Rambler, etc.
564. Voegelin, Salome.
Listening to Noise and Silence: Toward a Philosophy of Sound Art. - London; New York: Bloomsbury, 2013.
This is a fresh, bold study of the emerging field of Sound Art, informed by the ideas of Adorno, Merleau Ponty and others. "Listening to Noise and Silence" engages with the emerging practice of sound art and the concurrent development of a discourse and theory of sound. In this original and challenging work, Salome Voegelin immerses the reader in concepts of listening to sound artwork and the everyday acoustic environment, establishing an aesthetics and philosophy of sound and promoting the notion of a sonic sensibility. A multitude of sound works are discussed, by lesser known contemporary artists and composers (for example Curgenven, Gasson and Federer), historical figures in the field (
Artaud, Feldman and Cage), and that of contemporary canonic artists such as Janet Cardiff, Bill Fontana, Bernard Parmegiani, and Merzbow. Informed by the ideas of Adorno, Merleau-Ponty and others, the book aims to come to a critique of sound art from its soundings rather than in relation to abstracted themes and pre-existing categories. "Listening to Noise and Silence" broadens the discussion surrounding sound art and opens up the field for others to follow.
565. LaBelle, Brandon.
Background Noise: perspectives of sound art. - London; New York: Bloomsbury, 2006.
Very inspiring book with wonderful history about artists and sound art. LaBelle writes in depth about the experience of sound and it's the perfect book for someone that wants to learn more about not just art but about themselves and how they perceive sound art.
566. LaBelle, Brandon.
Acoustic Territories: Sound Culture and Everyday Life. - London; New York: Bloomsbury, 2010.
Acoustic Territories: Sound Culture and Everyday Life offers an expansive reading of auditory life. It provides a careful consideration of the performative dynamics inherent to sound culture and acts of listening, and discusses how auditory studies may illuminate understandings of contemporary society. Combining research on urbanism, popular culture and auditory issues, Acoustic Territories opens up multiple perspectives - it challenges debates surrounding noise pollution and charts an "acoustic politics of space" by unfolding auditory experience as located within larger cultural histories and related ideologies.
567. Waugh, Patricia.
Postmodernism: a reader. – London: Bloomsbury, 1992.
The book provides a collection of the incessantly cited but nevertheless still widely-scattered critical texts on postmodernism and literary theory. It includes all the classics as well as some less obvious, though no less stimulating, choices. An introduction and commentary by Pat Waugh provides essential information and offers a context within which to view the chosen texts.
568. Thompson, Jon.
Richard Deacon. – London: Phaidon Press, 2000.
Awarded the Turner Prize in 1987, Richard Deacon (b.1944) has occupied the foreground of British sculpture since the early 1980s and continues to be an artist of profound international significance, fulfilling major public sculpture commissions around the world. His work emerged alongside that of contemporaries such as Tony Cragg and Richard Wentworth in the early 1980s. Their sculpture rejected the heroic formalism and sometimes oppressive monumentality of the previous generation - which included Antony Caro and Richard Serra - in favour of an engagement with objects reminiscent of everyday situations and chance occurences. Deacon can also, however, be seen as an heir to sculptors such as Caro, in terms of the exquisite virtuosity of his constructions in wood or metal, which range in scale from the domestic to the monumental. Somewhere between aeronautics and anatomy, many of Deacon's large-scale sculptures recall chassis or ribcages. Some loop and curve out across space like three-dimensional drawings, others hover on the floor like great drops of liquid. The forms he creates evoke the material world of everyday artefacts and the inner world of the body, as a site of sensuality, memory and language.
569. Verganti, Roberto.
Design Driven Innovation: changing the rules of competition by radically innovating what things mean. – Boston: Harvard Business Review Press, 2009.
Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings. Roberto Verganti’s fascinating analysis will stimulate all thoughtful business readers, students, and practitioners alike. This passionate and keenly observed book offers a valuable and provocative new view, and will be a fundamental reference for all those interested in design and determined to pursue innovation as a driving factor in their profession.
570. Dunne, Anthony.
Speculative Everything: Design, Fiction, and Social Dreaming. – [New York]: MIT Press, 2014.
Today designers often focus on making technology easy to use, sexy, and consumable. In Speculative Everything, Anthony Dunne and Fiona Raby propose a kind of design that is used as a tool to create not only things but ideas. For them, design is a means of speculating about how things could be -- to imagine possible futures. This is not the usual sort of predicting or forecasting, spotting trends and extrapolating; these kinds of predictions have been proven wrong, again and again. Instead, Dunne and Raby pose "what if" questions that are intended to open debate and discussion about the kind of future people want (and do not want). Speculative Everything offers a tour through an emerging cultural landscape of design ideas, ideals, and approaches. Dunne and Raby cite examples from their own design and teaching and from other projects from fine art, design, architecture, cinema, and photography. They also draw on futurology, political theory, the philosophy of technology, and literary fiction.
571. Queneau, Raymond.
Exercises in Style. – London: Alma Books, 2012.
On a crowded bus at midday, the narrator observes one man accusing another of jostling him deliberately. When a seat is vacated, the first man takes it. Later, in another part of town, the man is spotted again, while being advised by a friend to have another button sewn onto his overcoat. Exercises in Style retells this apparently unremarkable tale ninety-nine times, employing a variety of styles, ranging from sonnet to cockney to mathematical formula. Too funny to be merely a pedantic thesis, this virtuoso set of themes and variations is a linguistic rustremover, a guide to literary forms and a demonstration of imagery and inventiveness.
572. Castleman, Craig.
Getting Up: Subway Graffitti in New York. – Cambridge; London: The MIT Press, 2013.
"Getting Up" is the term used by graffiti "artists" to describe their success in making their mark on the New York subway system. Through candid interviews, New Yorker Craig Castleman documents the inside story of the lives and activities of these young graffitists.
573. Lal, Raj.
Digital Design Essentials: 100 Ways to Design Better Desktop, Web, and Mobile Interfaces. – Beverly: Rockport Publishers, 2013.
Digital Design Essentials takes a practical, highly accessible approach to creating graphical user interface designs for desktop, mobile, and touch screen devices. Written by an expert in the realm of digital design, this comprehensive, step-by-step guide demonstrates how to apply design principles in a variety of desktops, web pages, mobile devices and other touchscreens. Filled with straightforward strategies in a visual format, it's an essential volume for any designer working in the digital realm.
574. Bruzzi, Stella.
Undressing Cinema: Clothing and identity in the movies. - New York: Routledge, 1997.
From Audrey Hepburn in Givenchy, to sharp-suited gangsters in Tarantino movies, clothing is central to film. In Undressing Cinema, Stella Bruzzi explores how far from being mere accessories, clothes are key elements in the construction of cinematic identities, and she proposes new and dynamic links between cinema, fashion and costume history, gender, queer theory and psychoanalysis. Bruzzi uses case studies drawn from contemporary popular cinema to reassess established ideas about costume and fashion in cinema, and to challenge conventional interpretations of how masculinity and femininity are constructed through clothing.
575. Dunne, Anthony.
Hertzian Tales: Electronic Products, Aesthetic Experience, and Critical Design. – Massachusetts: The MIT Press, 2008.
As our everyday social and cultural experiences are increasingly mediated by electronic products--from "intelligent" toasters to iPods--it is the design of these products that shapes our experience of the "electrosphere" in which we live. Designers of electronic products, writes Anthony Dunne in Hertzian Tales, must begin to think more broadly about the aesthetic role of electronic products in everyday life. Industrial design has the potential to enrich our daily lives--to improve the quality of our relationship to the artificial environment of technology, and even, argues Dunne, to be subverted for socially beneficial ends.The cultural speculations and conceptual design proposals in Hertzian Tales are not utopian visions or blueprints; instead, they embody a critique of present-day practices, "mixing criticism with optimism." Six essays explore design approaches for developing the aesthetic potential of electronic products outside a commercial context-considering such topics as the post-optimal object and the aesthetics of user-unfriendliness-and five proposals offer commentary in the form of objects, videos, and images.
576. Brook, Tony.
Studio Culture: The Secret Life of a Graphic Design Studio. – London: Laurence King Publishing, 2009.
It's a rare graphic designer who hasn't contemplated setting up his or her own studio. It's part of a designer's DNA to want to own and run a studio. Many do, while others spend a lifetime wondering if they should. But where does the ambitious designer go for advice and guidance? Who better than the founders of some of the best design studios in the world? Tony Brook and Adrian Shaughnessy conduct penetrating interviews with a group of visionary graphic designers who have formed and run landmark international design studios. In a series of candid and revealing interviews, many of the leading figures in contemporary graphic design reveal the secrets behind creating a vibrant studio culture.
577. Smith, Hazel.
Practice-Led Research: Research-Led Practice in the Creative Arts. – Edinburgh: Edinburgh University Press, 2009.
This book addresses one of the most exciting and innovative developments within higher education: the rise in prominence of the creative arts and the accelerating recognition that creative practice is a form of research. The book considers how creative practice can lead to research insights through what is often known as practice-led research. But unlike other books on practice-led research, it balances this with discussion of how research can impact positively on creative practice through research-led practice. The editors posit an iterative and web-like relationship between practice and research. Essays within the book cover a wide range of disciplines including creative writing, dance, music, theatre, film and new media, and the contributors are from the UK, US, Canada and Australia. The subject is approached from numerous angles: the authors discuss methodologies of practice-led research and research-led practice, their own creative work as a form of research, research training for creative practitioners, and the politics and histories of practice-led research and research-led practice within the university. The book will be invaluable for creative practitioners, researchers, students in the creative arts and university leaders.
578. Wingler, Hans M.
Bauhaus: Weimar, Dessau, Berlin, Chicago. – Massachusetts: The MIT Press, 2013.
Bauhaus has established itself with designers and architects as a standard work and the most comprehensive collection of documents and visual material ever published on this famous school of design. Documents in Bauhaus are taken from a wide array of sources - public manifestos, private letters, internal memoranda, jotted-down conversations, minutes of board and faculty meetings, sketches and schemata, excerpts from speeches and books, newspaper and magazine articles, Nazi polemics, official German government documents, court proceedings, budgets, and curricula. The illustrations include architectural plans and realizations, craft and industrial model designs (furniture, ceramics, metalwork, textiles, stained glass, typography, wallpaper), sculpture, paintings, drawings, etchings, woodcuts, posters, programs, advertising brochures, stage settings, and formal portraits of such Bauhaus masters as Walter Gropius, Lyonel Feininger, Wassily Kandinsky, Paul Klee, László Moholy-Nagy, Josef Albers, Hebert Bayer, Marcel Breuer, and Ludwig Mies van der Rohe.
579. Lippard, Lucy R.
Six Years: Dematerialization of the Art Object from 1966 to 1972. - London; Los Angeles: University of California Press, 2001.
In Six Years Lucy R. Lippard documents the chaotic network of ideas that has been labeled conceptual art. The book is arranged as an antated chrology into which is woven a rich collection of original documents - including texts by and taped discussions among and with the artists involved and by Lippard, who has also provided a new preface for this edition. The result is a book with the character of a lively contemporary forum that offers an invaluable record of the thinking of the artists - a historical survey and essential reference book for the period.
580. McCloud, Scott.
Understanding Comics: The Invisible Art. - New York: William Morrow Paperbacks, 2013.
Praised throughout the cartoon industry by such luminaries as Art Spiegelman, Matt Groening, and Will Eisner, this innovative comic book provides a detailed look at the history, meaning, and art of comics and cartooning. A comic book about comic books. McCloud, in an incredibly accessible style, explains the details of how comics work: how they're composed, read and understood. More than just a book about comics, this gets to the heart of how we deal with visual languages in general. "The potential of comics is limitless and exciting!" writes McCloud. This should be required reading for every school teacher. Pulitzer Prize-winner Art Spiegelman says, "The most intelligent comics I've seen in a long time."
581. Hickey, Dave.
Air Guitar: essays on art & democracy. - Los Angeles: Art Issues Press, 1997.
The 23 essays (or "love songs") that make up the now classic volume Air Guitar trawl a "vast, invisible underground empire" of pleasure, through record stores, honky-tonks, art galleries, jazz clubs, cocktail lounges, surf shops and hot-rod stores, as restlessly on the move as the America they depict. Air Guitar pioneered a kind of plain-talking in cultural criticism, willingly subjective and always candid and direct. A valuable reading tool for art lovers, neophytes, students and teachers alike, Hickey's book--now in its eighth printing--has galvanized a generation of art lovers, with new takes on Norman Rockwell, Robert Mapplethorpe, Stan Brakhage, Andy Warhol and Perry Mason. In June 2009, Newsweek voted Air Guitar one of the top 50 books that "open a window on the times we live in, whether they deal directly with the issues of today or simply help us see ourselves in new and surprising ways," and described the book as "a seamless blend of criticism, personal history, and a deep appreciation for the sheer nuttiness of American life."
582. Hartas, Leo.
The Art of Game Characters. – New York: Harper Design, 2005.
Computer and video games are the entertainment media of the 21st century, and game characters like Lara Croft and Mario are now as famous as Mickey Mouse and Homer Simpson. This definitive guide examines the appeal of these iconic characters from the early days of gaming to the present.
583. Anderson, Wes.
The Making of Fantastic Mr. Fox. - New York: Rizzoli, 2009.
Originally published in 1970, Roald Dahl’s Fantastic Mr. Fox tells the story of the Fox Family. After twelve years, the Fox Family’s quiet home life proves too much for Mr. Fox’s natural animal instincts. Fantastic Mr. Fox: The Making of the Motion Picture is a family-friendly behind-the-scenes look at the creation of the film. Filled with photos, script pages, storyboards, and interviews with cast and crew, this book is a delightful and intriguing peek at the magic that happens as the filmmakers bring to life one of children’s literature’s most beloved characters: the outrageous, audacious, Fantastic Mr. Fox.
584. Hoober, Steven.
Designing Mobile Interfaces. – Sebastopol: O'Reilly Media, 2011.
With hundreds of thousands of mobile applications available today, your app has to capture users immediately. This book provides practical techniques to help you catch — and keep — their attention. You’ll learn core principles for designing effective user interfaces, along with a set of common patterns for interaction design on all types of mobile devices. Mobile design specialists Steven Hoober and Eric Berkman have collected and researched 76 best practices for everything from composing pages and displaying information to the use of screens, lights, and sensors.
585. Neil, Theresa.
Mobile Design Pattern Gallery: UI patterns for smartphone apps. – Sebastopol: O'Reilly Media, 2014.
When you’re under pressure to produce a well-designed, easy-to-navigate mobile app, there’s no time to reinvent the wheel—and no need to. This handy reference provides more than 90 mobile app design patterns, illustrated by 1,000 screenshots from current Android, iOS, and Windows Phone apps. Much has changed since this book’s first edition. Mobile OSes have become increasingly different, driving their own design conventions and patterns, and many designers have embraced mobile-centric thinking.
586. Gray, Carole.
Visualizing Research: a guide to the research process in art and design. – Farnham: Ashgate Publishing Ltd, 2013.
Visualizing Research guides postgraduate students in art and design through the development and implementation of a research project, using the metaphor of a 'journey of exploration'. For use with a formal programme of study, from masters to doctoral level, the book derives from the creative relationship between research, practice and teaching in art and design. It extends generic research processes into practice-based approaches more relevant to artists and designers, introducing wherever possible visual, interactive and collaborative methods.
587. Brown, Chester.
I Never Liked You. – Montreal: Drawn and Quarterly Publications, 2002.
In one of the best graphic novels published in recent years, Chester Brown tells the story of his alienated youth in an almost detached, understated manner, giving I Never Liked You an eerie, dream-like quality. For the new 2002 definitive softcover edition Brown has designed new layouts for the entire book, using "white" panel backgrounds instead of the black pages of the first edition.
588. Patton, Phil.
20th Century Classic Cars. – London: Taschen, 2014.
20th Century Classic Cars offers a lush visual history of the automobile, decade by decade, via 400-plus print advertisements from the Jim Heimann Collection. Using imagery culled from a century of auto advertising, this book traces the evolution of the auto from horseless carriage to rocket on wheels—and beyond. With an introduction and chapter text by New York Times automotive writer Phil Patton, as well as an illustrated timeline, this volume highlights the technological innovations, major manufacturers and dealers, historical events, and influence of popular culture on car design. Time-travel through the Automobile Age with a collection that puts you in the driver’s seat.
589. Warhol, Andy.
The Philosophy of Andy Warhol: From A to B and Back Again. - New York: Harvest Book, 1977.
In his autobiography, published in 1975, the private Andy Warhol talks about love, sex, food, beauty, fame, work, money, success; about New York and America; and about himself - his childhood in McKeesport, Pennsylvania, good times and bad times in the Big Apple, the explosion of his career in the Sixties, and life among celebrities.
590. Spiegelman, Art.
The Complete Maus: A Survivor's Tale. - New York: Pantheon, 2011.
The Pulitzer Prize-winning Maus tells the story of Vladek Spiegelman, a Jewish survivor of Hitler’s Europe, and his son, a cartoonist coming to terms with his father’s story. Maus approaches the unspeakable through the diminutive. Its form, the cartoon (the Nazis are cats, the Jews mice), shocks us out of any lingering sense of familiarity and succeeds in “drawing us closer to the bleak heart of the Holocaust”. Maus is a haunting tale within a tale. Vladek’s harrowing story of survival is woven into the author’s account of his tortured relationship with his aging father. Against the backdrop of guilt brought by survival, they stage a normal life of small arguments and unhappy visits. This astonishing retelling of our century’s grisliest news is a story of survival, not only of Vladek but of the children who survive even the survivors. Maus studies the bloody pawprints of history and tracks its meaning for all of us.
591. Рожков, И.Я.
Брендинг: углублённый курс. – Москва: Юрайт, 2014.
Книга написана авторами, получившими в 2005 г. за свою книгу «От брендинга к бренд-билдингу» Национальную премию Серебряный лучник. В учебнике освещены теоретические и практические стороны
всех этапов создания, вывода на рынок, поддержания, укрепления
и капитализации на нем брендов товаров, услуг, компаний с целью
завоевания ими в усложняющихся конкурентных условиях лидирующих позиций в рыночной среде. Материал содержит большое количество иллюстративного материала, практических примеров, отражен зарубежный опыт. После каждой главы приведены вопросы для самопроверки, что существенно облегчает освоение материала.
592. Sandu Publishing.
Big Brand Theory. – Berkeley: Gingko Press, 2011.
Big Brand Theory is a spectacular best of compilation featuring the highest-profile branding campaigns and providing an invaluable resource guide for those wishing to understand the key elements of a successful brand. Case studies for key players such as Adidas, Colette, Converse, Starbucks, H&M, Nike, Isse Miyake, Lacoste, Levi's, Thonik, UNIQLO, and many more illustrate the crucial design elements essential to crafting a youthful and dynamic corporate identity. Examination of each branding concept is multi-faceted, with examples devoted to not just one, but many elements utilized in major campaigns: for example, Nike s featured campaigns include individual product packaging, posters, store displays, athletic wear, retail bags and boxes, corporate giveaways, and high-end designer products and gifts. Richly illustrated, Big Brand Theory is an indispensable guide through a variety of industries to reveal what really works in the world of branding.
593. Potter, Norman.
What Is a Designer: Things, Places, Messages.- London: Hypen Press, 2002.
Combining a wide-ranging discussion of the major issues of design with detailed and practical information, Norman Potter looks at the possibilities and limits of design, considers the designer as artisan and as artist, and asks: "What is good design?"What is a Designer prompts its readers to think and act for themselves. The work adds up to a powerful and endlessly rewarding resource for students of all ages. First published in 1969, the book is now reissued to present the enduring core of Potter's arguments. An afterword by Robin Kinross sets the work and its author in their contexts.
594. McNeil, Patrick.
Mobile Web Designer's Idea Book: The Ultimate Guide to Trends, Themes and Styles in Mobile Web Design. – Cincinnati: How Books, 2013.
Quick inspiration from mobile designers! Featuring more than 700 examples, Mobile Web Designer's Idea Book is packed with visual inspiration for creating top-notch mobile web designs. Web design expert Patrick McNeil, author of the popular Web Designer's Idea Book series, is back, this time with an in-depth look at trends, styles, themes and patterns in mobile web design. Arranged thematically, this inspiring and informative guide puts important mobile web topics at your fingertips. Discover what you need to know about: Frameworks, Navigation, Design styles, Design elements, Site types. And more! Keep your projects relevant in this fast paced and ever-changing world of mobile web with this indispensable reference.
595. Tan, Shaun.
The Arrival. – Melbourne: Arthur A. Levine Books, 2007.
Tan captures the displacement and awe with which immigrants respond to their new surroundings in this wordless graphic novel. It depicts the journey of one man, threatened by dark shapes that cast shadows on his family's life, to a new country. The only writing is in an invented alphabet, which creates the sensation immigrants must feel when they encounter a strange new language and way of life. A wide variety of ethnicities is represented in Tan's hyper-realistic style, and the sense of warmth and caring for others, regardless of race, age, or background, is present on nearly every page. Young readers will be fascinated by the strange new world the artist creates, complete with floating elevators and unusual creatures, but may not realize the depth of meaning or understand what the man's journey symbolizes. More sophisticated readers, however, will grasp the sense of strangeness and find themselves participating in the man's experiences. They will linger over the details in the beautiful sepia pictures and will likely pick up the book to pore over it again and again.
596. Brook, Dan.
A History of Future Cities. - New York; London: W.W. Norton&Company, 2013.
In 1703, Peter the Great founded his eponymous capital on a Baltic marsh. Modelled on Amsterdam, he believed it would usher in a modernised, Westernised future. In the nineteenth-century Age of Imperialism, the British rebuilt Bombay as a tropical London, while three Western powers made Shanghai look just like home. In our time, the sheikh of Dubai has transformed his desert city into a skyscraper-studded global hub. The cultural and historical threads that connect these cities and their conflicted embrace of modernity are brought into relief in Daniel Brook's captivating mix of history and reportage - a story of architects and authoritarians, artists and revolutionaries who take these facsimiles of the West and turn them into crucibles of non-Western modernism. A History of Future Cities is both a crucial reminder of globalisation's long march and an inspiring look into the possibilities of our Asian Century.
597. Csikszentmihalyi, Mihaly.
Creativity: Flow And The Psychology Of Discovery And Invention. – New York: HarperCollins Publishers Ltd, 2013.
The classic study of the creative process from the national bestselling author of “Flow” creativity is about capturing those moments that make life worth living. Legendary psychologist Mihaly Csikszentmihalyi reveals what leads to these moments — be it the excitement of the artist at the easel or the scientist in the lab—so that this knowledge can be used to enrich people's lives. Drawing on nearly one hundred interviews with exceptional people, from biologists and physicists, to politicians and business leaders, to poets and artists, as well as his thirty years of research on the subject, Csikszentmihalyi uses his famous flow theory to explore the creative process. He discusses such ideas as why creative individuals are often seen as selfish and arrogant, and why the "tortured genius" is largely a myth. Most important, he explains why creativity needs to be cultivated and is necessary for the future of our country, if not the world.
598. Yee, Joyce.
Design Transitions: Inspiring Stories, Global Viewpoints, How Design is Changing. – Amsterdam: BIS Publishers, 2013.
Design Transitions presents 42 unique and insightful stories of how design is changing around the world. Twelve countries are represented from the perspectives of three different communities: design agencies, organizations embedding design; and design academics. Our journey has taken us across the globe in search of the most innovative design practitioners, and their answers to the question 'How are design practices changing?' From small practices to vast corporations, the renowned to the lesser known: these are the stories of people working at the fringes of the traditional disciplines of design. They have opened up their design worlds to reveal the methods, tools and thinking behind their inspirational work. Some of the organizations and individuals featured includes: Droog, BERG, Fjord, thinkpublic, FutureGov, Hakuhodo Innovation Lab, DesignThinkers Group, INSITUM, Optimal Usability, frog Asia, Ziba, Banny Banerjee, Ezio Manzini, Carlos Teixeira and Adam Greenfield.
599. McCloud, Scott.
Reinventing Comics: How Imagination and Technology Are Revolutionizing an Art Form. – New York: Avon, 2000.
In 1993, Scott McCloud tore down the wall between high and low culture with the acclaimed international hit Understanding Comics, a massive comic book that explored the inner workings of the worlds most misunderstood art form. Part One of this fascinating and in-depth book includes: The life of comics as an art form and as literature, The battle for creators' rights, Reinventing the business of comics, The volatile and shifting public percptions of comics, Sexual and ethnic representation on comics. Then in Part Two, McCloud paints a brethtaking picture of comics' digital revolutions, including: The intricacies of digital production, The exploding world of online delivery, The ultimate challenges of the infinite digital canvas.
600. Brunetti, Ivan.
Cartooning: Philosophy and Practice. – London: Yale University Press, 2011.
The best cartooning is efficient visual storytelling—it is as much a matter of writing as it is of drawing. In this book, noted cartoonist and illustrator Ivan Brunetti presents fifteen distinct lessons on the art of cartooning, guiding his readers through wittily written passages on cartooning terminology, techniques, tools, and theory. Supplemented by Brunetti's own illustrations, prepared specially for this book, these lessons move the reader from spontaneous drawings to single-panel strips and complicated multipage stories.
601. Pirsig, Robert M.
Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values. – New York: HarperTorch, 2006.
Here is the book that transformed a generation: an unforgettable narration of a summer motorcycle trip across America's Northwest, undertaken by a father and his young son. A story of love and fear -- of growth, discovery, and acceptance -- that becomes a profound personal and philosophical odyssey into life's fundamental questions, this uniquely exhilarating modern classic is both touching and transcendent, resonant with the myriad confusions of existence . . . and the small, essential triumphs that propel us forward.
602. Gurewitch, Nicholas.
The Perry Bible Fellowship: Almanack. – [Milwaukie]: Dark Horse Books, 2009.
The second (and likely final) collection of strips from the award-winning comic series The Perry Bible Fellowship. Spans the entirety of the strip's print run. Bonus features include lost strips, sketches, and a behind-the-scenes interview by Wondermark's David Malki. Also includes an introduction by Diablo Cody.
603. Sternberg, Robert J.
Handbook of Creativity. – New York: Cambridge University Press, 1998.
The goal of the Handbook of Creativity is to provide the most comprehensive, definitive, and authoritative single-volume review available in the field of creativity. To this end, the book contains 22 chapters covering a wide range of issues and topics in the field of creativity, all written by distinguished leaders in the field. The chapters have been written to be accessible to all educated readers with an interest in creative thinking. Although the authors are leading behavioral scientists, people in all disciplines will find the coverage of creativity divided in the arts and sciences to be of interest. The volume is divided into six parts. Part I, the Introduction, sets out the major themes and reviews the history of thinking about creativity. Subsequent parts deal with methods, origins, self and environment, special topics and conclusions.
604. Klassen, Jon.
I Want My Hat Back. – New York: Candlewick Press, 2011.
The bear's hat is gone, and he wants it back. Patiently and politely, he asks the animals he comes across, one by one, whether they have seen it. Each animal says no, some more elaborately than others. But just as the bear begins to despond, a deer comes by and asks a simple question that sparks the bear's memory and renews his search with a vengeance. Told completely in dialogue, this delicious take on the classic repetitive tale plays out in sly illustrations laced with visual humor - and winks at the reader with a wry irreverence that will have kids of all ages thrilled to be in on the joke.
605. Гирин, Ю. Н.
Авангард в культуре ХХ века (1900-1930 гг.) : Теория. История. Поэтика . – Москва: ИМЛИ РАН, 2010.
Данный коллективный труд представляет собой первый в отечественной науке опыт системного исследования исторического авангарда первой трети treti XX v. Авангард трактуется здесь как целостный культурный феномен и рассматривается на материале не только мировой литературы, но и различных видов искусства в их взаимодействии.
606. Байер В.Е.
Архитектурное материаловедение. – Москва: Архитектура-С, 2012.
В соответствии с требованиями Федерального государственного образовательного стандарта приведены сведения о многогранной взаимосвязи архитектуры и ее материальной палитры, стандартизации, классификации, физической сущности свойств, основах производства, номенклатуре и характеристиках строительных материалов, опыте их применения в архитектурно-строительной практике.
607. Рудер, Эмиль.
Типографика: Руководство по оформлению. – Москва: Книга, 1982.
Девятнадцать глав книги демонстрируют разнообразие идей и композиционных возможностей типографики. Типографика всегда четко ориентирована на решение конкретной задачи: она должна удовлетворять требованиям удобочитаемости воспроизведения. Поэтому типограф обязан хорошо знать природу и действенность средств выражения, которыми он пользуется, уметь сопоставить их возможности, отмечая их гармонию, пропорции, контраст.
608. Базанов В. В.
Театральные здания и сооружения: структура и технология. – Санкт-Петербург: СПбГАТИ, 2013.
Учебник соответствует примерной программе дисциплины "Театральные здания и сооружения". В нем рассматриваются основные исторические этапы развития театральных зданий и их сцен, приводятся данные о сценических эффектах классического театра, а также о структуре современного театрального здания. Учебник предназначен студентам высших и средних учебных заведений и может использоваться при реализации программ повышения квалификации преподавателей и работников театра.
609. Карлсон, Верне.
Настольная книга осветителя. – Москва: ГИТР, 2004.
Книга предназначена для студентов кинотелеоператорских факультетов вузов, желающих получить представление о современном осветительном оборудовании и его использовании. Разбираются принципы работы осветительных приборов, распределения, преломления, рассеивания лучей и особенности изменения спектрального состава света.
610. Самуэлсон, Дэвид.
Киновидеокамеры и осветительное оборудование. – Москва: ГИТР, 2004.
Книга для студентов кино-телеоператорских факультетов вузов. Рассматриваются различные модели современных кинокамер, дается подробное описание приемов работы с ними. Рассказывается о вспомогательном оборудовании, даются рекомендации по выбору комплекта оборудования в зависимости от конкретных условий съемки.
611. Бартоу, Артур.
Актерское мастерство: американская школа. – Москва: Альпина нон-фикшн, 2013.
В книге под редакцией Артура Бартоу, художественного руководителя факультета драмы Нью-Йоркского университета, представлены самые известные и действенные техники обучения актерскому мастерству, благодаря которым мир узнал таких звезд, как Аль Пачино, Марлон Брандо, Мэрилин Монро, Дастин Хоффман, Микки Рурк, Роберт де Ниро, и многих других. Их авторы - преданные последователи и интерпретаторы системы Станиславского, знаменитые американские театральные педагоги Михаил Чехов, Стелла Адлер, Ли Страсберг, Сэнфорд Мейснер, которые воспитали плеяду прекрасных артистов, прославивших американский театр, ставших легендами Голливуда и символами мирового кинематографа. Предлагаются и новейшие, постмодернистские методы подготовки актеров. Книга будет полезна всем, кого интересует актерская игра как искусство и как профессия: актерам и тем, кто мечтает о сцене или экране, киноведам, театроведам и просто любителям театра и кино.
612. Сьюэлл, Карл.
Клиенты на всю жизнь. – Москва: Манн, Иванов и Фербер, 2014.
Карл Сьюэлл - успешный бизнесмен, которому удалось поднять продажи до невиданных высот благодаря привлечению и удержанию покупателей. Его книга являет собой практическое руководство по работе с клиентами (а попутно и по организации работы предприятия, маркетингу и мерчендайзингу). Сьюэлл рекомендует всем делать ставку на постоянных клиентов, поскольку настрой на разовые продажи делает бизнес неустойчивым. И убедительно доказывает: чтобы удержать клиента, необходимо пересмотреть свои взгляды не только на обслуживание как таковое, но и на организацию работы, оплату труда, чистоту помещений, дизайн ландшафта и многие другие мелочи. Книга будет полезна как тем, кто только начинает свой бизнес, так и тем, кто ищет пути его дальнейшего расширения.
613. Архангельский, Глеб.
Тайм-драйв: как успевать жить и работать. – Москва: Манн, Иванов и Фербер, 2014.
Самая полезная и увлекательная книга об управлении временем. В максимально простой и пошаговой форме, на реальных российских примерах, она дает ответ на главный вопрос современного менеджера: как успевать больше? Приводятся советы по организации рабочего времени и отдыха, по мотивации и целеполаганию, планированию, расстановке приоритетов, эффективному чтению и пр. Круг освещаемых вопросов настолько широк, а методы их решения настолько универсальны, что книгу можно рекомендовать практически любым категориям читателей.
614. Коллинз, Джим.
От хорошего к великому: почему одни компании совершают прорыв, а другие нет... - Москва: Манн, Иванов и Фербер, 2014.
Как превратить среднюю (читай - хорошую) компанию в великую? На этот вопрос отвечает бестселлер "От хорошего к великому". В нем Джим Коллинз пишет о результатах своего шестилетнего исследования, в котором компании, совершившие прорыв, сравнивались с теми, кому это не удалось. У всех великих компаний обнаружились схожие элементы успеха, а именно дисциплинированные люди, дисциплинированное мышление, дисциплинированные действия и эффект маховика. Благодаря этому компании добивались феноменальных результатов, превосходящих средние результаты по отрасли в несколько раз. Книга будет интересна к прочтению собственникам бизнеса, директорам компаний, директорам по развитию, консультантам и студентам, обучающимся по специальности "менеджмент".
615. Голдратт, Элияху.
Цель: процесс непрерывного улучшения. – Минск: Попурри, 2012.
Человек, столкнувшийся при ведении личного бизнеса с какой-либо проблемой и понуждаемый ею мыслить логически, спокойно, поступательно, без авантюрно-истерических перескоков и разрывов, должен иметь способность видеть причинно-следственные связи между действиями и результатами и знать базовые принципы достижения успехов. Для широкого круга читателей.
616. Голдратт, Элияху.
Цель-2: дело не в везении. – Москва: Манн, Иванов и Фербер, 2014.
Для думающих руководителей, перед которыми стоит задача оптимизации производства. "Фишка" книги - автор, автор и еще раз автор. Книги д-ра Голдратта - это уникальные мастер-классы по необходимым каждому руководителю (любого уровня) методикам.
617. Barrett, Estelle.
Practice as research: approaches to creative arts enquiry. – New York: I.b. Tauris, 2010.
Practice-led research is a burgeoning area across the creative arts, with studio-based doctorates frequently favored over traditional research. Yet until now there has been little published guidance for students embarking on such research. This is the first book designed specifically as a pedagogical tool and is structured on the model used by most research programs. A comprehensive introduction lays out the book’s framework and individual chapters provide concrete examples of studio-based research in art, film and video, creative writing and dance, each conceptualized by a theoretical essay and complete with references. More than a handbook, the volume draws on thinkers including Deleuze, Bourdieu and Heidegger in its examination of the relationship between practice and theory, demonstrating how practice can operate as a valid alternative mode of enquiry to traditional scholarly research. Taking pains to elaborate methodologies, contexts and outcomes, and reemphasizing the process of enquiry and its relationship to the research write-up or exegesis, this is an indispensable tool for educators and students.
618. Birch, Anna; Tompkins, Joanne.
Performing site-specific theatre: politics, place, practice. – Basingstoke: Palgrave Macmillan, 2012.
Performing Site-Specific Theatre turns a critical eye to the increasingly popular form of site-specific performance. By re-assessing this contemporary practice, the book investigates the nature of the relationship between 'site' and 'performance.' Site-specific performance operates differently from performance that takes place within a theatre venue because it seeks to match form and content (and place and space) more finely than does theatre that takes place inside conventional venues. Yet the form also encourages an investigation of how we might understand 'site' as less fixed or less specifically geographical; it broadens the types of relevant 'spaces' we might consider. The form also enables us to address a range of performative issues, from the development of site-specific 'soundscapes' to the role of the spectator in site-specific performance.
619. Monk, Simon.
Hacking electronics: an illustrated DIY guide for makers and hobbyists. - New York: McGraw-Hill, 2013.
This full-color book is impressive...there are some really fun projects! -GeekDad, Wired.com Who needs an electrical engineering degree? This intuitive guide shows how to wire, disassemble, tweak, and re-purpose everyday devices quickly and easily. Packed with full-color illustrations, photos, and diagrams, Hacking Electronics teaches by doing each topic features fun, easy-to-follow projects. Discover how to hack sensors, accelerometers, remote controllers, ultrasonic rangefinders, motors, stereo equipment, microphones, and FM transmitters. The final chapter contains useful information on getting the most out of cheap or free bench and software tools.
620. Briggs, Raymond.
When the wind blows. – London: Penguin, 2005.
Raymond Briggs' now famous bestselling comic cartoon book depicts the effects of a nuclear attack on an elderly couple in his usual humorous yet macabre way.
621. Rees, Darrel.
How to be an illustrator. – London: Laurence King, 2008.
At last! Here is true practical help for budding freelance illustrators. This book helps you avoid the pitfalls that can ruin a career, with advice on crucial first impressions, how to create a portfolio and approach clients, how to negotiate contracts, and how to handle, deliver, and bill the first job. It discusses how to set up a studio, maintain a steady flow of work, and manage time and money. In addition, it provides information on successful self-promotion, self-publishing, and the prosand cons of agents.
622. Salisbury, Martin.
Children's picturebooks: the art of visual storytelling. - London : Laurence King Publishing, 2012.
Children's picturebooks are the very first books we encounter, and they form an important, constantly evolving, and dynamic sector of the publishing world. But what does it take to create a successful picture book for children? In this publication, Martin Salisbury and Morag Styles introduce us to the world of children's picturebooks, providing a solid background to the industry while exploring the key concepts and practices that have gone into the creation of successful picturebooks.
623. Kester, Grant H.
The One and the Many: Contemporary Collaborative Art in a Global Context. - London; Durham: Duke University Press, 2011.
Collaborative and collective art practices have proliferated around the world over the past fifteen years. In The One and the Many, Grant H. Kester provides an overview of the broader continuum of collaborative art, ranging from the work of artists and groups widely celebrated in the mainstream art world, such as Thomas Hirschhorn, Superflex, Francis Alÿs, and Santiago Sierra, to the less-publicized projects of groups, such as Park Fiction in Hamburg, Networking and Initiatives for Culture and the Arts in Myanmar, Ala Plastica in Argentina, Huit Facettes in Senegal, and Dialogue in central India. The work of these groups often overlaps with the activities of NGOs, activists, and urban planners. Kester argues that these parallels are symptomatic of an important transition in contemporary art practice, as conventional notions of aesthetic autonomy are being redefined and renegotiated. He describes a shift from a concept of art as something envisioned beforehand by the artist and placed before the viewer, to the concept of art as a process of reciprocal creative labor. The One and the Many presents a critical framework that addresses the new forms of agency and identity mobilized by the process of collaborative production.
624. Carruthers, Peter.
Language, Thought and Consciousness: An Essay in Philosophical Psychology. – Cambridge: Cambridge University Press, 1998.
Do we think in natural language? Or is language only for communication? Much recent work in philosophy and cognitive science assumes the latter. In contrast, Peter Carruthers argues that much of human conscious thinking is conducted in the medium of natural language sentences. However, this does not commit him to any sort of Whorfian linguistic relativism, and the view is developed within a framework that is broadly nativist and modularist. His study will be essential reading for all those interested in the nature and significance of natural language, whether they come from philosophy, psychology or linguistics.
625. de Bono, Edward.
Lateral Thinking: Creativity Step by Step. - New York: Harper Colophon, 1990.
The first practical explanation of how creativity works, this results-oriented bestseller trains listeners to move beyond a "vertical" mode of thought to tap the potential of lateral thinking.
626. Christopher, James.
The Book of Alternative Photographic Processes. - New York: Cengage Learning, 2008.
Photographic artists and students of alternative process photography will welcome this new edition of Christopher James' The Book of Alternative Photographic Processes. This significantly expanded edition is a full-color, lavishly illustrated, comprehensive resource that explores every aspect of alternative process image making. With his highly conversational writing style, James explores the techniques, processes, idiosyncrasies, history, and cultural connections that are such a significant part of the genre. Best of all, James makes it extremely accessible, providing clear instructions and practical workflow advice. The book delves into a vast menu of alternative and traditional options, among them: calotype, salted paper, cyanotype, argyrotype, chrysotype, POP, kallitype, ambrotype/wet collodion, Van Dyke, platinum/palladium, Ziatype, gelatin dry plate emulsions, carbon, gum bichromate, albumen, hand-applied emulsions, paper, alternative imaging systems, and digital negative production for alternative process image making.
627. Bancroft, Alison.
Fashion and Psychoanalysis: Styling the Self. – London: I.B.Tauris, 2012.
In this innovative new book, Alison Bancroft re-examines significant moments in twentieth century fashion history through the focal lens of psychoanalytic theory. Her discussion centres on studies of fashion photography, haute couture, queer dressing, and fashion/art in an attempt to shed new light on these key issues. According to Bancroft, problems of subjectivity are played out through fashion, in the public arena, and not just in the dark, unknowable unconscious mind. The question of what can be said, and what can only be experienced, and how these two issues may be reconciled, become questions that fashion addresses on an almost daily basis. By interpreting fashion within a psychoanalytic frame, Bancroft illustrates how fashion articulates some of the essential, and sometimes frightening, truths about the body, femininity and the self.
628. Koolhaas, Rem.
Delirious New York: A Retroactive Manifesto for Manhattan. - [New York]: The Monacelli Press, 1997.
Since its original publication in 1978, Delirious New York has attained mythic status. Back in print in a newly designed edition, this influential cultural, architectural, and social history of New York is even more popular, selling out its first printing on publication. Rem Koolhaas's celebration and analysis of New York depicts the city as a metaphor for the incredible variety of human behavior. At the end of the nineteenth century, population, information, and technology explosions made Manhattan a laboratory for the invention and testing of a metropolitan lifestyle - "the culture of congestion" - and its architecture.
629. Goldberg, Roselee.
Performa 11: Staging Ideas. - [New York]: Performa Publications, 2014.
Performa 11 is the fourth volume in an acclaimed series that draws content and inspiration from the world-renowned Performa biennials. Written by legendary performance art historian RoseLee Goldberg, Performa 11 is the definitive document of the Performa 11 biennial, and features documentation by the 150 artists who took part, including Robert Ashley, Tarek Atoui, Gerard Byrne, Simon Fujiwara, Guy Maddin, Ming Wong, Shirin Neshat and Frances Stark. The book features photographs of each artist's performance by acclaimed photographer Paula Court, storyboards, sketches and scripts documenting the artists' creative processes, and ten newly commissioned essays on different themes from the biennial, including language, Russian Constructivism, Fluxus, comedy and the relationship between visual art and theater. Performa 11 is a beautiful document of a remarkable festival, as well as an invaluable reference guide to some of the most significant performance artists of our time.
630. Lockwood, Thomas.
Design Thinking: Integrating Innovation, Customer Experience, and Brand Value. - New York: Allworth Press, 2009.
This thought-provoking and inspirational book covers such topics as: developing a solid creative process through “Visual Reflection Notebooks” and “Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks.
631. Jackson, Norman.
Developing Creativity in Higher Education: An Imaginative Curriculum. - New York: Routledge, 2006.
Graduates face a world of complexity which demands flexibility, adaptability, self-reliance and innovation, but while the development of creativity is embedded in the English National Curriculum and in workplace training, the higher education sector has yet to fully recognize its importance. This book highlights how pressures such as quality assurance, peer review systems, demands for greater efficiency and increased research output are effectively discouraging innovation and creativity in higher education. It makes a bold case for the integration of creativity in higher education, drawing together contributors and research from around the world and explores valuable lessons learnt from those working in schools and professional organizations.
632. Petry, Michael.
Nature Morte: contemporary artists reinvigorate the Stilll-Life tradition. - New York: Thames & Hudson, 2013.
This richly rewarding book reveals how leading artists of the twenty-first century are reinvigorating the still life, a genre previously synonymous with the sixteenth- and seventeenth-century Old Masters. The audacious still lifes celebrated here challenge that historical supremacy and redefine what it means to be a work of nature morte, or “dead nature.” Whether through painting, drawing, sculpture, video, or other forms, contemporary artists have drawn on the tradition to create works of conceptual vivacity, beauty, and emotional poignancy. Michel Petry has structured the book according to the classic categories of the still-life tradition — Flora, Food, House and Home, Fauna, and Death. Each chapter explores how the timeless symbolic resonance of the memento mori — a reminder of death, change, and the passing of time — has been rediscovered for a new millennium.
633. Shrigley, David.
What the hell are you doing?: the essential David Shrigley. – Edinburgh: Canongate, 2012.
A beautifully designed and darkly comic collection of work, this book gathers together the best of Shrigley's work, old and new. It is a celebration of the surreal world of one of our finest contemporary artists.
634. McLuhan, Marshall.
The medium is the massage. – London: Penguin, 2008.
Well known for coining the term 'Global Village', Marshall McLuhan's thinking was, and still is, revolutionary. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This is an astonishing work by a truly astonishing man. The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. This is one of four books in that series.
635. Danchev, Alex.
100 artists' manifestos: from the futurists to the stuckists. – London: Penguin, 2011.
In this remarkable collection of 100 manifestos from the last 100 years, Alex Danchev presents the cacophony of voices of such diverse movements as Futurism, Dadaism, Surrealism, Feminism, Communism, Destructivism, Vorticism, Stridentism, Cannibalism and Stuckism, taking in along the way film, architecture, fashion, and cookery.
636. Mootee, Idris.
Design thinking for strategic innovation. - New York: John Wiley, 2013.
A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. "Design Thinking for Strategic Innovation "presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources.
637. Siegel, Eric.
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. - New York: John Wiley, 2013.
"The Freakonomics of big data." -- Stein Kretsinger , founding executive of Advertising.com; former lead analyst at Capital One This book is easily understood by all readers. Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques. You have been predicted -- by companies, governments, law enforcement, hospitals, and universities. Their computers say, "I knew you were going to do that!" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats financial risk, fortifies healthcare, conquers spam, toughens crime fighting, and boosts sales.
638. Dean, Michael.
The Comics Journal Library Vol. 8: the EC Artists. Part 1. – Washington: Fantagraphics Books, 2013.
The Comics Journal Library series is the most comprehensive series of lavishly illustrated interviews conducted with cartoonists ever published. To celebrate our republication of the legendary EC line, we proudly present the first of a two-volume set of interviews with the artists and writers (and publisher!) who made EC great. Included in the first volume: career-spanning conversations with EC legends Will Elder, John Severin, Harvey Kurtzman, and Al Feldstein, as well as short interviews with EC short-timers Frank Frazetta and Joe Kubert.
639. Corner, Frances.
Why Fashion Matters: 101 thoughts on. – London: Thames&Hudson, 2014.
Fashion matters for the economy, to society, and to each of us personally. Faster than anything else, what we wear tells the story of who we are—or who we want to be. It is the most immediate form of self-expression. Yet even as fashion touches the lives of each and every one of us, its influence and the vast creative industry that it supports can seem mysterious to outsiders. In Why Fashion Matters Frances Corner, Head of London College of Fashion, guides readers into the dizzying world of this rapidly expanding, increasingly global, always exciting industry.
640. Wheeler, Alina.
Designing Brand Identity: An Essential Guide for the Whole Branding Team. - New Jersey: John Wiley, 2012.
This is a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth Edition" offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. This title features more than 30 all-new case studies showing best practices and world-class. It is updated to include more than 35 percent new material. It offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity.
641. Домбровский, А.
Чехонинский шрифт: два шрифта одной революции. – Москва: «Мастерская», 2014.
Эта книга – о шрифтовых предпочтениях революционных 1920-х, сложного, трагического, но и дерзновенно-яркого десятилетия. Чехонинский шрифт – эксцентричный, сложный, броский, изящный. Его отличала оригинальная манера рисования букв. Он широко представлен в творчестве «обновившихся» правых.
642. Кричевский, В.
Палочный шрифт: два шрифта одной революции. – Москва: «Мастерская», 2014.
Палочный шрифт – грубый, статичный,утилитарный и ясный, как топор. Это продукт обезличенного и во многом самостоятельного творчества масс, из-за чего работы энтузиастов палочного шрифта как правило не подписаны. Он захватил всю шрифтовую среду: и книги, и кинотитры, и архитектура.
643. Cairns, Graham.
The Architecture of the Screen: Essays in Cinematographic Space. – Bristol; Chicago: Intellect Ltd, 2013.
With the birth of film came the birth of a revolutionary visual language. This new, unique vocabulary—the cut, the fade, the dissolve, the pan, and a new idea of movement gave not only artists but also architects a completely new way to think about and describe the visual. The Architecture of the Screen examines the interrelations between the visual language of film and the onscreen perception of space and architectural design, revealing how film’s visual vocabulary influenced architecture in the twentieth century and continues to influence it today. Graham Cairns draws on film reviews, architectural plans, and theoretical texts to illustrate the unusual and fascinating relationship between the worlds of filmmaking and architecture.
644. la Grange, Ashley.
Basic Critical Theory for Photographers. - New York; London: Focal Press, 2005.
If you want to understand the key debates in photography and learn how to apply the fascinating issues raised by critical theory to your own practical work, this is the book for you! This accessible book cuts through often difficult and intimidating academic language to deliver understandable, stimulating discussion and summaries of the original texts. Key works by great writers such as Sontag and Barthes are explored, along with those from other prominent critics. You are guided through a broad range of issues, including the differences between Eastern and Western art, post-modernism, sexism, the relationship between photography and language and many other crucial debates. The book is illustrated by many classic images by eminent international photographers.
645. Platt, Charles.
Encyclopedia of Electronic Components Volume 1: Resistors, Capacitors, Inductors, Switches, Encoders, Relays, Transistors. – Sebastopol: Maker Media, Inc; 2012.
Want to know how to use an electronic component? This first book of a three-volume set includes key information on electronics parts for your projects—complete with photographs, schematics, and diagrams. You’ll learn what each one does, how it works, why it’s useful, and what variants exist. No matter how much you know about electronics, you’ll find fascinating details you’ve never come across before.