Январь 2018 / January 2018
Globalization: North-south Perspectives
Rather than claim that there exists a common concept of globalization that all parties can agree to, this book seeks to examine some of the conceptions and the way in which they render different interpretations of particular aspects of globalization.
Mathematics for Retail Buying
This best-selling textbook meets the needs of students who will be directly or indirectly involved in the activities of merchandising and buying at the retail level.
The visual language of comics: introduction to the structure and cognition of sequential images.
This work presents a provocative theory: that drawings and sequential images are structured the same as language. Building on contemporary theories from linguistics and cognitive psychology, it argues that comics are written in a visual language of sequential images that combines with text.
Silent Selling is a multi-disciplinary blend of practical activities and creative problem-solving that takes readers beyond the basics of visual merchandising.
Visual Merchandising and Display. Sixth Edition.
As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft-from classic techniques to the most avant-garde developments, Visual Merchandising and Display, 6th Edition, teaches readers to present products at their best: color-coordinated, accessorized, and self-explanatory.
Yayoi Kusama. Infinity Mirror Room - Phalli's Field.
In this first monograph on an epoch-defining work, Jo Applin examines its ongoing importance in the context of Kusama’s ‘obsessional art’ and discusses its relationship to contemporary theory and the practice of artists such as Lee Lozano, Louise Bourgeois and Eva Hesse, involving environments, ‘eccentric abstraction’, play, sexuality and softness.
Cultures and histories coexist, the beautiful sits next to the ugly, the redemptive next to the despairing, and all under a strange and singular light, as transcendent as it is harsh. The pictures in this book begin in the desert east of Los Angeles and move west through the city, ending at the Pacific.
Essential Business Statistics
Essential Business Statistics provides a comprehensive introduction to the basic numerical techniques used in business. The book has been designed to allow for self-paced learning. Student self-reliance is encouraged through regular opportunities for review while full worked solutions are available when needed.
Innovation management and new product development
Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms.
Marketing Communications: discovery, creation and conversations. Seventh edition.
This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their advertising agencies from around the world, the book provides a unique blend of the theory and practice of brand communications.