Декабрь 2017/ December 2017
Understanding Cross-Cultural Management
Understanding Cross-Cultural Management explores the key themes and issues in one of the most challenging and fascinating areas of organizational life, and enables you to sharpen your insights and practical skills.
The Business Students Handbook
The Business Student’s Handbook integrates study skills, interpersonal skills and work skills to help students gain better marks in their study and to transfer those skills for success in the workplace.
In this era of increased globalisation, if there’s one textbook that today’s students and tomorrow’s marketers need to read, it’s Svend Hollensen’s world renowned text. For over fifteen years Global Marketing has been the definitive, truly international guide to marketing.
Essentials of Economics. Seventh Edition
This new edition of the market-leading Essentials of Economics is a concise version of Economics, 9th edition (Sloman, Wride & Garratt) and is designed specifically for one-semester courses in introductory economics.
Cross-Cultural Management will help interested parties – students of business management, international relations and other disciplines, and business managers and other professionals – develop their ability to interact, take action and give direction in an intercultural context.
Digital marketing. A practical approach.
Digital Marketing: A Practical Approach is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed.
With illuminating texts by Mosse and the philosopher Giorgio Agamben, the 576-page book combines film stills from the artist's latest video work made in collaboration with electronic composer Ben Frost and cinematographer Trevor Tweeten - a haunting and searing multi-channel film installation, accompanied by a visceral soundtrack.
This new edition of Kodachrome is published as a facsimile of the original, adopting the original design, text layout and image sequence, but using new image files scanned from Ghirri's original film to take advantage of modern technology and printing methods.
In a series of black and white images of the German landscape made between 1987 and 1997, Michael Schmidt has forged a new pictorial language to deconstruct the world he observes.
International Business. Sixth edition
The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
Marketing: An introduction
This accessible overview helps learners master the basic principles and practices of modern marketing in an enjoyable and practical way.
The Empires new clothes. A history of the Russian fashion industry 1700-1917
This book shows how the fashion industry became a forum through which Russians debated and formulated a new national identity.